How to Create Outstanding Food Adverts and Win More Clients

Many people decide to try new dishes based on how they look. A photo or video can make someone feel hungry, even if they were not thinking about food. This means that a good food advert on social media or online platforms can grab the attention of the target clients, make them crave the dish, and place their order.

So, what are the qualities of a good food advert? Many factors can make food adverts stand out, and food business owners need to learn about them. This article highlights simple ways to turn any dish into something people must try.

Use Professional Food Photographers

A good food advertisement should be clear and attractive to grab the attention of potential clients. The image should make the target audience imagine the aroma, texture, and taste.

Professional food photographers know how to create this feeling. They use soft or bright lighting to make the food shine and add props like wooden boards, napkins, or fresh ingredients to set the mood. 

Seasoned photographers also choose the best angles to make the dish look full and rich. These skills help create the image that makes people want to sample the advertised food.  

Therefore, food business owners need high-quality photos taken by experienced food photographers. But how can a business owner identify a professional food photographer? If someone recommends Jena Carlin, for example, visiting her website should be the first step in reviewing her portfolio. 

The website visitors can see how she uses color, lighting, and composition to make food art. This can help food business owners decide if she is the right fit.

Publish Food Videos

Food videos are a great way to grab attention. They can show how the meal is prepared, served, or enjoyed. Even short clips can quickly turn a viewer into a buyer. For those trying to promote new dishes or attract new customers, short videos can help. For instance, a 15 to 30-second clip is often enough to spark interest.

The most effective food videos also show feelings. The footage may capture a smile after taking the first bite, a family celebrating with food, or friends laughing around a table. These moments bring emotion into the ad. People may forget what the dish was called, but they will remember how it made them feel and associate the business owner with the good moments.

The Right Words

Pictures and videos are powerful, but words also matter. A short phrase can help the audience imagine what the food tastes like. Great food adverts use words that create images in the mind. Words like “crispy,” “juicy,” “slow-cooked,” and “buttery” help describe food in a way that sparks desire.

These words help the customer imagine taste, smell, and texture and yearn for the actual experience. Good descriptions can also bring the food closer to the customer before they taste it.

Message that Matches the Brand and Audience

Every food brand is different, depending on the target clients. While some offer luxury dining, others focus on comfort food or healthy meals. A food advert must match the food brand and speak clearly to the right audience.

For example, a fancy restaurant may want soft colors, slow music, and elegant photos. A fast-food brand may need bright colors, fun words, and short videos. So, the secret lies in understanding the customer and using what appeals to them. A message that fits both the brand and the audience will have the most power.

Food adverts are potent tools for anyone who sells meals, snacks, or food products. A good advert can make people stop scrolling, click to learn more, or walk into a shop to try something new.

A rewarding advert often begins with a powerful photo, so business owners need a professional food photographer. With the right food images, the advert will attract clients and boost sales.